This episode of CommerceTomorrow has been recorded live at the Shoptalk conference 2018 in Las Vegas. Dirk and Kelly talk to Zia Daniell Wigder, Chief Content Officer of Shoptalk Ventures. She talks about the beginnings of the show, which in its third year pulled an audience of more than 8,000 people. Zia also discusses how to attract and present a premium line-up of speakers and make sure that retailers, system integrators, and software vendors are on equal ground and all benefit from the conference.