This week, Jack Warne, Luke Stone and Matt Fletcher explain their take on the metaverse, Google Chrome extension update,

FatFace campaign success, and BeReal vs TikTok.

Watch this podcast on YouTube. https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

See below links to this week’s discussed topics.

Tim Cook in new interview: ‘I’m really not sure the average person can tell you what the metaverse is’ [Source: 9to5mac]

https://9to5mac.com/2022/09/30/tim-cook-metaverse-interviews/

What Is the Metaverse, Exactly? [Source: Wired]

https://www.wired.com/story/what-is-the-metaverse/

Chrome’s new ad-blocker-limiting extension platform will launch in 2023 [Source: ARS Technica]

https://www.reddit.com/r/technology/comments/xstotj/time_to_switch_back_to_firefoxchromes_new/?utm_source=share&utm_medium=ios_app&utm_name=iossmf

How FatFace lifted conversions using UGC-based social proof messaging [Source: Internetretailing]

https://internetretailing.net/marketing/how-fatface-lifted-conversions-using-ugc-based-social-proof-messaging/

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles [Source: Digiday]

https://digiday.com/marketing/the-rundown-meta-to-put-new-ads-all-over-facebook-and-instagram-including-on-user-profiles/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-04%20Social%20Media%20Today%20Newsletter%20%5Bissue:45010%5D&utm_term=Social%20Media%20Today

Let’s get real: What TikTok’s BeReal lookalike means for marketers [Source: marketingdive]

https://www.marketingdive.com/news/TikTok-BeReal-marketers-gen-z/632887/