Sam sat down with Matthew Gould, co-founder of Unstoppable Domains, as one of the first interviews for this podcast. Sam was still the VP of Growth for Discreet Labs and the podcast didn't yet have a name. Listen in as Sam and Matthew discuss how Unstoppable Domains recently reached a "unicorn" status and why Matthew is building in a space that has 20 to 30 years of development still to be done. The discussion kicks off with commentary on how NFTs are effecting the economics of being a content creator but very quickly moves to ideas of reputation and identity. 

Matthew breaks down the importance of centralized vs decentralized identity and how individuals can retain their AUTHORITY over their own identity. He walks through the process of having identity being determined by a centralized entity like Twitter Corporate, to having it be determined by "coin voting" (or paying for a blue check mark) to where we are now where identity systems can be build on bottom-up reputation scores from a variety of crowd-sourced sources. A major challenge to digital identity is who acts as the custodian for privileged personal identifying information (PII). Matthew discusses the application of zero knowledge proofs to serve as a technological answer to this problem - allowing someone to verify that information is accurate without needed to see the information itself.

Follow Sam Harrison on Twitter at @samuelpharrison and follow the podcast at @proofofprivacy.