In this episode of Podcast Marketing Secrets, Nelson and Kal dive into the topic of buying followers for your podcast or social media accounts. They emphasize that purchasing followers is a vanity metric that ultimately leads to negative consequences like being shadowbanned and losing credibility. They stress the importance of avoiding shortcuts in marketing strategies and highlight the need for authentic growth.

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Timestamps:

00:00:00 - Introduction

00:00:40 - Welcome to Podcast Marketing Secrets

00:01:02 - Episode Introduction: The Dangers of Buying Followers

00:02:01 - Why Buying Followers Doesn't Lead to Growth

00:02:54 - The Rebranding of Buying Followers: Social Growth Tools

00:03:53 - Case Study: Analyzing a Client's Social Media Account

00:05:06 - Red Flags: Inconsistent Engagement and Generic Comments

00:06:21 - The Consequences of Using Social Growth Tools