Why do we copy other people's style? And under what conditions is it advantageous to stand out? In this episode we discuss: Mimetic Desire, Conformity and Counterconformity, the Need for Uniqueness Measurement, the role of influencers, Deviance Regulation Theory and so much more.

Theme music by Brooks Hamilton / @brohama

If you learned something you loved or have thoughts for improvement please do not hesitate to reach out in the following places:

- Instagram: @thewhyintercept, @by.sume⁠

- Website: bysume.com

- TikTok: @by.sume

- Youtube: @bysume

Few References (pls reference full list here):

Need for Uniqueness (NFU)

[TED Talk] How Your Clothes Impact Your Life: Re-examining Our Relationship to Fashion

[TED Talk] The philosophy behind fashion

Optimal Distinctiveness Theory

[Youtube] Drew Joiner: Trendy vs Stylish | What is Unique Style?

Optimal distinctiveness theory (Wikipedia)