In this week’s episode, I interview Krista Goncalves, Professional Copywriter & Business Coach, on how to write your own website copy and blog like a pro.

 

Krista Goncalves is a former Holistic Nutritionist, turned Copywriter & Brand Clarity Coach for Health & Wellness Practitioners.

She lives in Kelowna BC with her husband and two young, active kids. 

When she’s not writing (or being a complete word-nerd), she’s outdoors hiking, paddleboarding or doing bootcamp in the park or on a beach!

While Krista enjoyed her combined 10 years as a Fitness Trainer, Bootcamp company owner & Women’s Health Expert, she’s now incredibly passionate about helping other Health Pro’s to “juice up their online businesses” with her blog & web content writing, and business coaching resources on her own website and blog: Making Lemonade with Krista Goncalves.

In this interview, Krista and I discuss the following topics:

* How Krista shifted from being a Nutrition Practitioner to being a full-time Copywriter

* What the main differences between copywriting and blogging are

* Why you need a blog for your business, even if you practice mostly in person

* How to write your first blog post as a new business owner

* How often you should post on your nutrition business blog

* What your visitors should find on your “about me” page

* Why being authentic in your writing can help you convert visitors to potential clients

* How to overcome the fear of writing for your website and your blog

* and much more…

Enjoy the show!

Show Notes

 

Find Krista Online:

Website: kristagoncalves.com

Social: Facebook | Twitter | Instagram

Book Recommendations:

The Perfect Day Formula – Craig Ballantyne

The Guide to Elevating Your Wellness Brand in 3 Actionable Steps – Krista Goncalves