Harder Not Smarter Podcast

#0035 - Deed Ziegler - Fueling Adventure


Listen Later

Deed Ziegler, a former Marine Infantry and Intel officer, shares his experience transitioning from the military to entrepreneurship. He started his own CPG company, RecPak, while working a full-time job. Deed discusses his military background, including his time in Afghanistan and the challenges of being a ground Intel officer. He also talks about his decision to leave the Marine Corps and pursue an MBA, highlighting the value of the program in providing exposure to different industries and decision-making processes. Deed touches on the importance of networking and leveraging alumni networks, as well as the need to redefine one's identity after leaving the military. The conversation also delves into the joys of surfing and the meditative experience it offers. In this conversation, Deed discusses his experience starting his company, Rec Pack, which offers outdoor powdered meal replacements. He talks about the challenges of product development, finding the right team, and launching the product. Deed also shares insights on marketing and the importance of understanding your target audience. He emphasizes the need for perseverance, a beginner's mindset, and the willingness to learn from mistakes. Deed also praises the value of community, particularly in the veteran entrepreneurship space.

Show Links
Get 1-month of FREE access to the ⁠Vet Collective Community⁠ by using discount code: NLT1UQTI
Join us here: ⁠⁠⁠https://www.collective.vet⁠⁠⁠
Sign up for our Weekly Newsletter: ⁠⁠⁠⁠https://www.collective.vet⁠⁠⁠
Episodes also available on Spotify, Apple, and Amazon Music.
https://linktr.ee/harder_not_smarter
Deed's Links

https://www.linkedin.com/in/deed-ziegler-bba39a6/
https://recpak.co/products/recpak?variant=49231304458542
Chapters
00:00 Introduction: Deid Ziegler's Background and RecPak
03:07 Transitioning from the Military to Entrepreneurship
08:13 Leaving the Marine Corps and Pursuing an MBA
13:19 Networking and Alumni Networks
20:32 The Meditative Experience of Surfing
24:17 Starting a Company and Finding Clarity
25:28 The Fantasy of AI and the Surfer Lifestyle
28:41 Product Development and Outdoor Nutrition
33:36 The Importance of Sales and Marketing
38:41 Making Decisions and Learning from Mistakes
44:36 Challenges with Marketing Agencies
49:18 The Value of In-Person Interaction
53:05 Maintaining a Beginner's Mindset
Takeaways
Transitioning from the military to entrepreneurship can be challenging but rewarding
An MBA program can provide valuable exposure to different industries and decision-making processes
Networking and leveraging alumni networks can be beneficial for career development
Leaving the military requires redefining one's identity and finding a new sense of purpose
Surfing offers a meditative and mindful experience, allowing individuals to disconnect from technology and enjoy nature Starting a company involves challenges in product development, finding the right team, and launching the product.
Marketing requires understanding the target audience and messaging effectively.
Perseverance and a beginner's mindset are crucial for success in entrepreneurship.
Being part of a supportive community, such as the veteran entrepreneurship community, can provide valuable resources and connections.

...more
View all episodesView all episodes
Download on the App Store

Harder Not Smarter PodcastBy Greg VanDyne and Kevin Seiff

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

16 ratings


More shows like Harder Not Smarter Podcast

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

223,469 Listeners

The MeatEater Podcast by MeatEater

The MeatEater Podcast

37,890 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,373 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,683 Listeners

Unstructured by Eric Hunley

Unstructured

108 Listeners

Building Freedom with Jordan Paris by Jordan Paris

Building Freedom with Jordan Paris

339 Listeners

Danny Jones Podcast by Danny Jones | QCODE

Danny Jones Podcast

967 Listeners

PBD Podcast by PBD Podcast

PBD Podcast

3,859 Listeners

The Jack Carr Channel by Jack Carr

The Jack Carr Channel

2,873 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,383 Listeners

Dan Go Thoughts by Danny Goler

Dan Go Thoughts

5 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,334 Listeners