In episode 004 of the Parentpreneur Accelerator Podcast, I talk to Aleksandra King, a fellow Parentpreneur with a business specialising in a communication - helping her clients to communicate their message to their target audience. She was recently a contestant on the 12th series of the 'The Apprentice’, in which she surprised contestants and viewers in the 4th episode by leaving the process before the task had started. In this interview we go deep into the concept of work-life balance, the importance of “Designing your Life” and why this must be done at the very start of building a business, before anything else.