Key Takeaways:

1. Use qualitative data from your website search bar and chat log to glean insights, pick topics, and create content.
2. Use thank you or confirmation pages to continue the customer journey.
3. The unexpected moments of inspiration and risk-taking experiences will always be made by you and not the machine/data -- continue being human!

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/human-element-marketing-andy-crestodina

Resources and links discussed:

• Andy’s book, Content Chemistry