Brett Byman grew up in an entrepreneurial family, helping his family in their business of cleaning and maintaining Interstate facilities. A unique study abroad opportunity in college resulted in a taste of startups and high growth companies, to which he couldn't get enough. After graduating college and completing a "technology entrepreneurial bootcamp", he connected with another co-founder and along with a team, developed Nobl - a company that utilizes technology to improve communication, workflow, and processes for healthcare providers. After four years growing that business, he's now focusing on a new entrepreneurial venture called Retail Aware -- a startup that provides real-time analytics to manufacturers in retail stores. In this interview we talk about the challenges of raising money, building and growing a startup, getting people to believe in your idea, and why he would rather swim with sharks than climb Mount Everest! 

For behind the scenes content and videos, visit Bar Napkin Business at www.barnapkinbusiness.co. Connect with Retail Aware at www.retailaware.com.