My company manufactures and sells industrial molds. Although we're a new company, we are skilled at what we do and produce very good products.

Unfortunately, businesses keep buying our competitors' products that are of lower quality and don't last as long as ours. We're only charging a bit more than them, but given the extreme difference in quality, I don't feel like that should be causing a problem.

What is wrong with the buyers, and why aren't they choosing us instead of our competitors?