Drew de Michaelis left a career in finance and customer experience to grow the family business: cremation services.
1:52 - Drew's journey from finance to the death industry6:28 - The broad trend toward cremation and away from funerals9:36 - The demographics of cremation customers11:40 - Customer service training in the death industry13:45 - Treating customers well19:38 - An optimistic outlook starting the job24:15 - Finding meaning in the day-to-day29:35 - Working with a sibling"Once I was sold and committed to joining, I was super optimistic with the business's upside. [...] I was focused on looking up as opposed to saying, 'Look at all the things that could go wrong.'""I enjoy my work now more, and so it doesn't feel like I'm working as much as I probably am.""I don't think that people should have to be burdened by this end-of-life expense. We know it's coming for everyone. [...] If the business exists, I think we should operate not as a super capitalist mindset but as a super people-focused mindset. The money will come. I think we can take the greed off the table and focus on the people and you tend to get good results that way.""Treating people well is a good practice in business. I think it comes back in a lot of ways that bring you more success and also more enjoyment out of your work.""Our families get great care when our team feels they're cared for. And so in any way I can do that, I try.""I've taken the approach of, 'You guys are going to give me all your good ideas, and I'm going to help you make that a reality if I can.'""That's what we're trying to measure our success by, 'How many people can we get to have a great experience and be treated with fair pricing and a great team?'""Palms" by Text Me Records / Bobby Renz"Trip to Ganymed" by KieLoKazPresented by Modern Wordshop www.modernwordshop.com