Bed industry veteran Jerry cuts through the hype and gives us the low down on what's really important about choosing the right mattress, and offers advice you won't commonly find on the internet.

Skip to highlights

* 03:14 Introducing Jerry Cheshire the Beducator

* 05:48 The mattress industry from the 1990's to 'the disruptors'

* 08:25 Mattress types explained

* 10:19 The dominance of foam mattresses

* 12:19 Mistake #1: You don't try before you buy

* 18:22 Mistake #2: Assuming a firm mattress is best

* 24:07 Mistake #3: Choosing a mattress based on the number of springs

* 26:28 Mistake #4: Not checking the quality of the memory foam

* 32:53 Mistake #5: Not spending enough money

We spend a third of our lives in bed so choosing the right mattress is vital to  ensuring your get the best quality sleep. We chat with Jerry Cheshire - aka the Beducator -  about 5 common mistakes people make when shopping for a new mattress.

The mattress industry was revolutionised when Casper introduced the 'bed in a box' business model in 2014, offering competitive pricing and doorstep mattress delivery, all at the click of a button. But the convenience of buying online comes with a hidden cost.

Instead of selecting a mattress on how good it feels, we base our decisions on marketing and the word of mattress review sites. Bed industry veteran Jerry cuts through the hype and gives us the low down on what's really important about choosing the right mattress, and offers advice you won't commonly find on the internet.

Prefer to read? Download the full episode transcript here

This Episode's Guest:

Jerry Chesire aka the 'Beducator'

Jerry Chesire is the Owner/Director of Surrey Beds, an award winning entrepreneur and author and bed & mattress expert and sleep specialist. Known as 'The Beducator', Jerry specialises in transforming sleep deprived sub-somniacs into blissful sleepers using his 'Blissful S.L.E.E.P Method'.

Resources:

Surrey Beds - https://www.surreybeds.co.uk/

The Beducator - http://www.beducator.co.uk/

Sleeping Blissfully Book - https://amzn.to/2QQ7kAB

Jerry Cheshire on Twitter - https://twitter.com/thebeducator

Episode homepage - http://sleepjunkies.com/mattress-buying-mistakes/

More Episodes:

Full transcript

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[00:46] Jeff Mann (JM) : So today we're going to talk about a topic is very important to the subject of sleep. We're going to talk about mattresses and we're going to talk about the buying decisions behind choosing a mattress and the different types of mattresses and to give a bit of context to the discussion, we have to look at what's happened in the mattress industry in the last five years.

How Casper disrupted the mattress industry

Now, just as companies like Uber, companies like Airbnb and Amazon has revolutionized taxis, hotels and retail shopping. Well the mattress industry which is worth tens of billions of dollars, has undergone his own technological revolution. This started in 2014 with a company called Casper, who invented what's now called the bed in a box model.

Instead of having to go to a physical retail store and lying down on a mattress and trying it out, you can now go online and choose what you want, click a button and then your mattress will turn up on the doorstep vacuum packed and nicely packaged, which is,