“You need to have a sense of integrity about what you're doing and have a clear plan for what you're saying.” - Reilly Brock

 

Food gone bad? No worries! Today’s treat: cool recipes, storage tips, and refrigeration hacks that will make you love being in the kitchen! Today, Justine sits with Reilly Brock, Associate Creative Director at Imperfect Foods. As an expert in all things communications and branding, Reilly provides us with a list of important things to remember in storytelling, content creation, branding & identity, and event planning. We also learn how to adapt with the unpredictable food system, plan for uncertain times, and be of outstanding service to our customers even when disaster strikes. Reilly also talks about our role and responsibility towards the growing problem of food waste and how we can support our local farmers. Tune in and have a meaningful impact on the food system- as entrepreneurs, consumers, and citizens of the world! 

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Episode Highlights:

01:57 Cooking- An Essential Part Of Our World

06:26 From Food To Event Planning

12:49 Have A Positive Response To Change

19:29 Imperfect Storytelling: Storage Tips

24:22 Imperfect Changes In Supply And Demand

32:17 Honesty With The Consumers 

39:17 Empathy+ Curiosity+ Trust = Excellent Brand

48:27 How To Manage Food Waste

56:36 Food That Needs To Stay And Food That Needs To Go

58:25 Make Your Own Broth!

01:03:10 Life Hacks That Gets You Through The Day