<p>What’s the secret to driving 3 million downloads of a PAID app? Gili Golander knows — and she’s sharing that information with Insiders on today’s episode. App Store optimization, the changing role of the CMO, and why localization is critical for growth.</p>

What’s the secret to driving 3 million downloads of a PAID app? Gili Golander knows — and she’s sharing that information with Insiders on today’s episode. App Store optimization, the changing role of the CMO, and why localization is critical for growth.

004: Gili Golander Explains How She Designed Her App For Growth — and How You Can Do The Same

Welcome to In The Know, a growth marketing podcast to help you learn from leading growth professionals, marketers, entrepreneurs, strategists, consultants, and technologists about the specific things they do to make more money for their own businesses and for their clients. Since our launch, Buckley has featured Neil Patel, Joseph Grenny, John Warrillow, Timothy Sykes and dozens more leading individuals.

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004: Gili Golander Explains How She Designed Her App For Growth — and How You Can Do The Same

004: Gili Golander Explains How She Designed Her App For Growth — and How You Can Do The Same