This episode is all about how to get a job in 2020. It’s common for business media to cite a confidence gap holding women back from positions of power and leadership roles, but I disagree with that. I think the only thing we have is a self-promotion gap, and that’s not our fault — it’s just not something we learned to do growing up or in school. The biggest injustice that women have dealt with for far too long is the idea that we have to be more, and bring more to the table, and be better before we can get what we want. It’s simply not true. We just need to get smarter about how we promote ourselves to the world. The entire point of career branding is to sell yourself so you can get a job. Just like Nike is a brand with products, you are a brand with products AKA skills, that you need to market and sell to your ideal customers AKA your ideal clients or employers. Career branding is your own public relations strategy. It’s for improving the perception of YOU in a competitive career marketplace. In this episode, you’re going to get a simplified breakdown on the complexities of career branding so you totally GET IT, and know exactly what you can do DIFFERENTLY than you have probably been doing to-date to grow your career and/or get a new job. This episode covers career branding in a way that makes sense to both employees and self-employed professionals whose new “jobs” are new clients. No matter what you do for work or how you earn an income, this episode is going to coach you to think differently about self-promotion and how you think about growing your career. Also in this episode, introducing News With Rebecca: I’m kicking off the episode with a new segment called News With Rebecca. I’m pretty much an amateur news anchor for my friends in WhatsApp group chat and talking about what’s going on in the world is my favourite pastime. This week on News With Rebecca, I’m talking about:   The Iranian missile attack on Flight PS752 Prince Harry and Duchess Meghan moving to Canada NikkiTutorials and her “I’m Coming Out” YouTube video   Resources: The waitlist for Love Your LinkedIn is now open. This is my career branding course that will teach you how to design YOUR career brand and put it into action with just one of the marketing tools I talked about today. Love Your LinkedIn is a self-directed online course, meaning you’ll listen to audio lessons from me and then go through the workbooks and exercises I’ve created for you. Each week we’ll meet on a webinar for live coaching, and you’ll get one 30-minute private coaching call with me too. The entire course is four weeks long and costs only $298 because I want to help as many of you as possible get off on the right foot with career branding in 2020. Class starts in February, you’ll have to standby for the exact date but It’ll be soon — trust me. If you want to put your name on the waitlist, go to . Watch: A 13-Year-Old Gave An Emotional Speech About His Dad Who Died In The Iran Plane Crash: