Making It in Asheville

004 - How to Open a Small Retail Shop (and Be Sustainable, too) with Gillie Roberts


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In this episode, we interview Gillie Roberts, founder and owner of Ware – a sustainable lifestyle store located in the heart of Asheville. Gillie, a Brevard native, opened shop less than a year ago after finally realizing her dream of combining her love of art and fashion with her degree in sustainability. In this podcast episode, you’ll learn:

  • the defining moment when Gillie decided to open a retail front
  • the steps she took to raise capital funds, source products, and find the right name for her business
  • how Gillie thinks about marketing and community engagement
  • advice and tips for practicing sustainability in your own life
  • We hope you enjoy Gillie’s go-getter attitude and incredible story.

    Check out Gillie’s shop, Ware.

    Gillie hosts community events frequently in her shop and is always getting in new eco-friendly products. To stay up-to-date with the latest happenings, follow Ware on Instagram.

    Gillie’s Asheville Favorites:

    • For their Veggie Burgers: Bhramari Brewing
    • Favorite Coffee: High Five Coffee
    • Favorite activities to bring visiting friends to: Asheville Tourists Baseball Game and exploring the waterfalls and white squirrels of Brevard
    • Who she thinks we should interview next: Coco Villa of Somos by Coco Nuco
    • For show notes, visit: MakingItInAsheville.com/004

      To recommend an interviewee, visit: MakingItInAsheville.com/podcast
      Music by Commonwealth Choir

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      Making It in AshevilleBy Making It Creative, LLC | Sarah and Tony Ubertaccio