On today’s episode, I discuss the steps to producing a successful Kickstarter campaign, as well as methods for self-publishing. My guest is Jeff Goldenberg, a startup vet and growth marketer who co-authored the book, “The Growth Hacker’s Guide to the Galaxy”.

Jeff is currently the head of growth and development at Borrowell, an online marketplace for personal loans. His experience co-authoring and self-publishing his book is sure to prove him a useful resource for listeners looking for further insight into becoming self-starters. Listen in as he breaks down exactly what made his Kickstarter campaign and ensuing product such successes.

Episode Highlights:

• Reasons for self-publishing
• Figuring out how to successfully self-publish
• Making connections
• Kickstarter and the pressure to perform
• Why Kickstarter vs. other fundraising platforms
• Steps to launching a Kickstarter Campaign
• The need for a back-up plan

Resources:

Jeff Goldenberg’s Blog

Borrowell

Jeff on Twitter

Camptech