This week on The AI Strategy Show, McIntosh and Kenshin walk through a practical example of how a small business can modernize with AI without needing a big budget or a technical team. Using a fictional plumbing company, “Mike’s Plumbing and Drains,” they show how AI deep research can analyze local competitors, identify positioning gaps, create customer personas, suggest website copy, recommend marketing quick wins, and even produce branding guidance. The key point is that this kind of research used to cost hundreds or thousands of dollars, but AI can now generate surprisingly useful strategic material in a short amount of time.

From there, they demonstrate how that research can be turned into a real business website using AI coding tools like OpenCode, Codex, Claude Code, or similar systems. The episode also covers generating logos and website images with AI, placing them into the site, and producing a polished mobile-friendly one-page website. Along the way, McIntosh and Kenshin emphasize that the specific tools matter less than the overall workflow: use AI to research the market, shape the strategy, build the assets, and create something useful. For business owners still trying to understand where AI fits, this episode gives a concrete, hands-on example of how AI can move from hype to practical implementation.

Music Credits

Kazuki Tokaji
Live for Tomorrow

Show Sponsor

https://arx-labs.com