March 05, 2019

#004 - Rosé Mansion - Tyler Balliet (NYC)

55 minutes

We sat down with Tyler Balliet, the co-founder of Rosé Wine Mansion. Rosé Mansion is a two-story, immersive experience with 14 different rooms that are each dedicated to the different aspects of rose. Attendees were able to sample eight different rosés — about two glasses total -- and could pose with the different photo opps like swinging from a gold chandelier, lounging in a bathtub full of roses, posing at a bar filled with hot pink sand, and blending a custom rosé. Highlights from this week's episode include:

(2:30) Why Tyler never saw himself working a "traditional job" and how he navigated starting his own company

(12:30) The costs associated with throwing Wine Riot, Tyler's first large-scale festival that he produced for the general public

(17:00) Buying patterns Tyler has seen with different markets across the nation in regards to hosting events and festivals

(26:00) How Tyler felt after selling Wine Riot after running it nationally for ten years

(28:30) How exactly Tyler and his co-founder conceptualized, built, and executed Rose Mansion in 12 weeks

(30:45) Why Tyler likes to stay on top of industry trends; how he utilized museums like Museum of Ice Cream and Happy Place as inspiration for Wine Riot

(32:30) How to explain pop-up museums to traditional landlords who are used to leasing long-term leases

(40:00) The process of building Rose Mansion - and how it still wasn't finished 48 hours before opening

(47:00) What your experience is like when you walk through Rose Mansion

Please e-mail any questions/comments/interview requests to [email protected]

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By Eat & Stay Podcast

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