This week Erik and I chat with Scott Messer, SVP Media at Leaf Group. It feels like we talk about a little of everything but more specifically we talk about SPO and whether it's good for publishers.  We also dig into the yield strategies and how they might differ between short and long-tail publishers. Scott also shows off his extensive zoom background collection.

This week Erik and I chat with Scott Messer, SVP Media at Leaf Group. It feels like we talk about a little of everything but more specifically we talk about SPO and whether it's good for publishers. We also dig into the yield strategies and how they might differ between short and long-tail publishers. Scott also shows off his extensive zoom background collection.

This week Erik and I chat with Scott Messer, SVP Media at Leaf Group. It feels like we talk about a little of everything but more specifically we talk about SPO and whether it's good for publishers.&nbsp; We also dig into the yield strategies and how they might differ between short and long-tail publishers. Scott also shows off his extensive zoom background collection.

004. SPO, DPO, PADs with Scott Messer

Adtech veterans Erik Requidan and Ryan McConaghy (@happensinadops) discuss all things adtech.

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004. SPO, DPO, PADs with Scott Messer

004. SPO, DPO, PADs with Scott Messer