This episode explains the differences between structured, semi-structured and unstructured data and how Google processes them for search results. Structured data is clearly organized and allows for precise answers and rich snippets, while unstructured data such as text is analyzed through Natural Language Processing (NLP) to provide more in-depth information. The article emphasizes the importance of structured data and schema markup for improved SEO visibility. It concludes by summarizing the benefits of structured data for higher click-through rates and better rankings.

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