While you're being relentlessly bombarded with multi-trillion dollar projections, promises and prognostications for the latest gizmo a quiet giant has been gobbling up a market share that in real, right-now life is three times the size of the entirety of AR and VR. And it's right at your feet. This mundane product doesn't usually get a look-in with futurists and our first guest, luminary designer Nick Foster, reckons that's a reflection of the subpar quality of the profession. 

Hey but don't sweat it, because Nick's new book 'Could, Should, Might, Don't; How We Think About the Future' is here to help you pay attention to what's important. Pull focus form the foolishness and chicanery of performing futurists and look at what really matters, the future that's all around us, quietly going about its business shaping the real experience of people's lives.

Links

• Could Should Might Don’t, Nick Foster: https://canongate.co.uk/books/5387-could-should-might-dont-how-we-think-about-the-future/ 
• You’re Probably Thinking About The Future Wrong, Nick Foster: https://www.nytimes.com/2025/08/23/business/dealbook/future-nick-foster.html
• The Future Mundane, Nick Foster: https://www.core77.com/posts/25678/the-future-mundane-25678
• AR and VR Headsets Market Size, Share, and Trends 2025 to 2034, Precedence Research: https://www.precedenceresearch.com/ar-and-vr-headsets-market
• Socks Market Size, Share, and Trends 2025 to 2034, Precedence Research: https://www.precedenceresearch.com/socks-market
• Value Creation in the Metaverse, McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/value-creation-in-the-metaverse