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004. The Real Reason You Hate Instagram
Be honest — has Instagram ever made you want to throw your phone out the window? Whether your problem is the app crashing while you’re editing a reel, your stories glitching out, or feeling like you post a carousel and it’s just crickets, you’re not alone.
But if we’re truly being honest, despite the occasional tech difficulties, most of the time the problem isn’t Instagram — it’s how we’re using it.
In this episode, I’m unpacking why Instagram can feel like a never-ending chore, how to stop chasing trends, and why your brand is the key to making your content work for you instead of the other way around. Plus, I’ll share practical tips to simplify your strategy, create content that connects, and actually start enjoying Instagram again.
SPOTLIGHT MOMENTS
✦ Why Instagram feels overwhelming for service providers
✦ How chasing trends makes your content feel fake and forced
✦ The difference between content creation for influencers vs. business owners
✦ Practical tips to build a content design system that saves time and energy
✦ Why branding is the foundation for effortless, impactful content
TAKE THE STAGE
Ask yourself these questions to transform your Instagram approach:
1. Are you relying on random bursts of inspiration (or on your saved folder on IG)?
2. Do you have a consistent system in place for generating ideas?
3. And most importantly, is your brand fully supporting and amplifying your content efforts?
Remember: Instagram isn’t a popularity contest. It’s a tool to connect with your audience, amplify your brand, and attract the right people to your business.
——
Mentioned in this episode:
BEHIND THE CURTAIN: Close the gap between your big top personality and your business vision.
THE EXTRAVAGANZA: Create your industry-leading first impression.
THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
——
TIMESTAMPS
00:00 Welcome to The Freak Show
03:42 Why Instagram Feels Like a Chore
13:33 Reframing Instagram for Service Providers
16:08 Practical Ways to Market on Instagram Without Hating It
22:53 Closing Thoughts and Next Steps
View all episodes
By Eva CoutoBe honest — has Instagram ever made you want to throw your phone out the window? Whether your problem is the app crashing while you’re editing a reel, your stories glitching out, or feeling like you post a carousel and it’s just crickets, you’re not alone.
But if we’re truly being honest, despite the occasional tech difficulties, most of the time the problem isn’t Instagram — it’s how we’re using it.
In this episode, I’m unpacking why Instagram can feel like a never-ending chore, how to stop chasing trends, and why your brand is the key to making your content work for you instead of the other way around. Plus, I’ll share practical tips to simplify your strategy, create content that connects, and actually start enjoying Instagram again.
SPOTLIGHT MOMENTS
✦ Why Instagram feels overwhelming for service providers
✦ How chasing trends makes your content feel fake and forced
✦ The difference between content creation for influencers vs. business owners
✦ Practical tips to build a content design system that saves time and energy
✦ Why branding is the foundation for effortless, impactful content
TAKE THE STAGE
Ask yourself these questions to transform your Instagram approach:
1. Are you relying on random bursts of inspiration (or on your saved folder on IG)?
2. Do you have a consistent system in place for generating ideas?
3. And most importantly, is your brand fully supporting and amplifying your content efforts?
Remember: Instagram isn’t a popularity contest. It’s a tool to connect with your audience, amplify your brand, and attract the right people to your business.
——
Mentioned in this episode:
BEHIND THE CURTAIN: Close the gap between your big top personality and your business vision.
THE EXTRAVAGANZA: Create your industry-leading first impression.
THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
——
TIMESTAMPS
00:00 Welcome to The Freak Show
03:42 Why Instagram Feels Like a Chore
13:33 Reframing Instagram for Service Providers
16:08 Practical Ways to Market on Instagram Without Hating It
22:53 Closing Thoughts and Next Steps