In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote:

Your premium brand had better be delivering something special, or it's not going to get the business.

~Warren Buffett

Central theme:   Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand.  After all, Nike started off as just athletic shoes, the value is in the brand name.