In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return?

In this episode I talk to Ed Lawrence - a professional video marketer and co-founder of Business Film Booth.

We discuss what returns salespeople can get from making video content; how business leaders can maintain brand image and professionalism through quality control; and the power and value of the video testimonial.

Be sure to listen to this episode, to get Ed’s top tips on strategy, process and the necessary technical kit to make great video content that yields massive returns from your most important customers.

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𝗘𝗗 𝗟𝗔𝗪𝗥𝗘𝗡𝗖𝗘 𝗕𝗜𝗢:

Ed Lawrence is a video marketer who has professionally produced more than 10,000 videos for UK-based businesses. He co-founded Business Film Booth with his business partner Dave Foulkes in 2015.

He set a goal in Jan 2019 to release 3 videos a week to the Business Film Booth YouTube channel to teach people how to write, produce, present, promote and edit videos so he can help more people take advantage of video. Today…he is still doing it!

Ed is a video marketing blogger for Social Media Examiner, the world’s largest social media marketing resource blog; and also presents and produces videos and courses for The Influencer Marketing hub, a leading social marketing resource for brands.

𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢:

David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.

David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.

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