Key Takeaways:

1. Moore's Law. Back in 1965, Gordon Moore predicted that we'd be able to fit twice as many transistors on a microchip every year. We are experiencing a golden age of tools - the tools are getting better, less expensive and getting easier to use.
2. The future of marketing AI. Is it all about personalization? Are the metrics you're optimizing for clear? And if not, can AI even work for you? Or how do we take all this data and make it matter?
3. Contextualization. We are taking this idea of personalization and introducing you to a new term - contextualization. Everything you do as a marketer should flow from optimization. By understanding the metric first, then you can ideate and create based on the context that's being emerged from the data.

Resources and links discussed:

• Follow Brian on Twitter - @bmassey
• Follow Olcan on Twitter - @Olcan
• Learn more about Scaled Inference
• Learn more about Conversion Sciences