I'm so simultaneously energized and chilled out by today's guest, Alix Kram. I first met Alix last year when I rolled stowaway on my husband’s business trip to Nashville. Alix and I got to talking at a Women in Music event planned by past podcast guest, Nicole Barsalona. Within about 30 seconds, I recognized I was in the presence of a super-duper smart, creative woman who likely doesn’t realize there’s even a box to think outside of. My next thought was, “How can I get Alix to say yes to the podcast?”

Let’s talk about Alix for a minute. She is Vice-President of Global Brand Licensing for the Artist Services at Warner Music Group. Previously, she led KramCollective, where she helped industry professionals extend into the retail and lifestyle spaces. That was after Alix spent 10 years at Nickelodeon, where she was the V.P. of Lifestyle and Retail Marketing. I know, I know. That’s a lot of titles and kind of jargon-y, but we’ll break down what that actually means in the episode. Alix shows up - far beyond the titles and work stuff - as a woman who really knows how to live a full life.

In this episode, you’ll hear Alix and I discuss her work helping artists build their brand, her shift from her post-collegiate career to what she does now (btw, not a smooth, comfortable one), and how she balances her energy as, in the words of Todd Henry, an on-demand creative. Plus, we talk about understanding fear, embracing discomfort, and learning to trust yourself.

Selected link love + resources from the episode

• Connect with Alix on social media: LinkedIn | Website  | Instagram
• Nicole Barsalona on maternal loss + connecting music mavens
• The Accidental Creative, Todd Henry
• Warner Music Group
• KramCollective
• Nickelodeon
• Shinnyo Center
• Grateful Dead
• Flaming Lips
• Dora the Explorer
• Coachella
• MTV Networks
• Kickass Theme Music: “Things Are Getting Better” Written by Rishi Dhir. Performed by The High Dials.
• Stay in the loop about future Le vital corps Salon episodes or with Kara: Twitter | Instagram | The List (sent monthly-ish including helpful health + lifestyle information)

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