The Ecommerce Influence Podcast

005: Acquiring 15-20% Of Your Customers Through Referral Marketing - Brad Kam, Curebit (Talkable)


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Brad Kam is the VP at Curebit, where they acquire new customers for some of the most well known ecommerce brands, including Diamond Candles, Bonobos, Toms, and Serena and Lily. They are partly responsible for helping Bonobos double their customer base year-after-year, and in 2012 Curebit helped Bonobos drive over 25% of their new customers. Today we’re going to talk about how you can build a strong referral marketing program for your company, and how to avoid the mistakes most business owners make when setting it up.

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The Ecommerce Influence PodcastBy Austin Brawner

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