Key Takeaways:

1. You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can't start getting mobile opt-ins now while you wait a few months or longer to figure out how you're going to use them.
2. Make sure you're keeping a pulse on your opt-out rates. You're likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what's really driving them?
3. It's time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts.

Full Shownotes:

• https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy