This week Kris talks with Austin Bankert, the founder of Cognative MTB. Cognitive MTB designs and delivers premiere mountain bike gear and apparel. From flannels, jerseys and water bottles to stickers, hoodies, jackets and hats. It's perfect timing to discuss how to ride when it's cold outside.

Austin shares the secrets of strategic layering and how to gauge whether or not you're dressed for success at the beginning of a cold ride, so you don't find yourself in a bind once you're miles into your ride.

And SAVE 20% OFF your next purchase from Cognative with Coupon Code "ID20" at checkout.

Cognitive MTB is dedicated solely to reminding you to GO RIDE YOUR BIKE. And...when you choose to buy gear and goods through Cognative MTB, you choose to do good for the trail systems of Western NC and beyond as a portion of all sales through Cognative MTB benefit the volunteer organizations that protect, build, and maintain the trails we all love. To date, Cognitive MTB has given more than $15,000 back to trail advocacy organizations.