We now live in a data-driven culture. It’s not an option for businesses anymore to not use data or not be involved with data, and that’s starting to become more understood. Throughout the business world, while people understand it’s important, there’s a lack of understanding of how an organization effectively uses data. It doesn’t matter if you’re a startup or a multi-national organization, there’s still the pieces that have to be put in place to be successful and that’s what we’ll talk about today.