Are you striving for celebrity status - just being seen all over the place, manipulating the market with gobs of money thrown at ads, paying huge amounts of money to copywriters to make you look and sound good, to throw in a little NLP to make a better-converting script or are you choosing to do something different than the others?

In Episode 5, we'll talk about the difference between manufacturing Celebrity status and Earning Authority. Being seen as the expert or being the expert in constant pursuit of mastery and ever more clear communication?

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