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005 – Conversational Copywriting for Chatbots with Botcopy
Mentioned in the episode:
Botcopy
CopyRevision
Expert Dojo
ManyChat
realtimeboard.com
People Magazine
Also, please find the whole transcript below.
http://www.youtube.com/watch?v=k0jw3eMMWIc
- Welcome everyone, this is Bálint from chatbottutorial.com and today I’m going to interview two persons, two amazing persons who established the company called Botcopy and they are talking about the challenges, the design aspects and the copywriting aspects of creating a good experience for your chatbot. So please guys introduce yourselves in a couple of sentences and welcome to the show.
- I’m Rob Lubow, I’m a creative copywriter and a creative director and the co-founder of Botcopy, also a founder of CopyRevision.com.
- My name is Dustin Dye and I am a partner in Expert Dojo which is an accelerator for start-up companies, which allowed me to get hands-on with much start-ups and small businesses and introduced me to Swelly, who is a member of Expert Dojo for a while where we started and we are getting hands-on and opened up the door for the bot space, which is why I decided that, you know, writing bots was one of the funniest things that I’ve done within start-ups in Expert Dojo, so I gathered the best writers I know, like Rob and a few others and designers as well and started botcopy.com
- Sounds amazing. So you have a great overview over the start-ups and you see how you can help them with a new insight of their copy in the bot space, right?
- Yeah, so I’ve been with Expert Dojo since the beginning of the accelerator and we are taking on about a hundred different start-up companies now. And in doing so we go through every stage when everybody comes in and at different stages, so it’s fun but is also allows me to really see interesting use cases for bots, in every bot you can have a different use case, an objective, you know, where when people like Swell, when he first came in to Expert Dojo, you know. I met Peter about a year and a half ago and he came in, he just had an application, and they were kind of introducing us to the bot space and how they were thinking about switching the whole business of the bots. It was really the first time I’ve been introduced to the bot space, so I started doing a lot of research and seeing that that was a good idea, because there we had 30.000 users. In the beginning of their app that has just been launched for 3 or 4 months. I think it was like the Austrian Shark Tank or something like that in the beginning, we were doing some fascinating things, and as an accelerator, you know, just feel like a usual mood to jump ships into the bot space. So as soon as I started doing some research and saw it’s kind of like just this new land of opportunity for start-ups to really take over existing platforms like Facebook where there were, you know, already billions of people using and then you could think that ok, we have this app and you can launch your app in the App Store and you can compete like with most other start-up companies your business is in the App Store and they’re paying, you know on an average 5 to 7 dollars to acquire a user. But we all have in the use, you know, very few applications in our phones. I think on average it’s like 6. And there’s also millions of other apps that are competing within the App Store. So it’s kind of a difficult game. It’s a risky game. Most are at a risk with the failure rate and at least in California alone is 90% failure rate and then to jump on and try to compete with other apps and something like that, it’s difficult. So when I saw that there’s this open opportunity in the bot space, we can leverage these platforms where a ton of users already exists, then it’s actually really cool. So we started working with Swell and not only on t...
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Mentioned in the episode:
Botcopy
CopyRevision
Expert Dojo
ManyChat
realtimeboard.com
People Magazine
Also, please find the whole transcript below.
http://www.youtube.com/watch?v=k0jw3eMMWIc
- Welcome everyone, this is Bálint from chatbottutorial.com and today I’m going to interview two persons, two amazing persons who established the company called Botcopy and they are talking about the challenges, the design aspects and the copywriting aspects of creating a good experience for your chatbot. So please guys introduce yourselves in a couple of sentences and welcome to the show.
- I’m Rob Lubow, I’m a creative copywriter and a creative director and the co-founder of Botcopy, also a founder of CopyRevision.com.
- My name is Dustin Dye and I am a partner in Expert Dojo which is an accelerator for start-up companies, which allowed me to get hands-on with much start-ups and small businesses and introduced me to Swelly, who is a member of Expert Dojo for a while where we started and we are getting hands-on and opened up the door for the bot space, which is why I decided that, you know, writing bots was one of the funniest things that I’ve done within start-ups in Expert Dojo, so I gathered the best writers I know, like Rob and a few others and designers as well and started botcopy.com
- Sounds amazing. So you have a great overview over the start-ups and you see how you can help them with a new insight of their copy in the bot space, right?
- Yeah, so I’ve been with Expert Dojo since the beginning of the accelerator and we are taking on about a hundred different start-up companies now. And in doing so we go through every stage when everybody comes in and at different stages, so it’s fun but is also allows me to really see interesting use cases for bots, in every bot you can have a different use case, an objective, you know, where when people like Swell, when he first came in to Expert Dojo, you know. I met Peter about a year and a half ago and he came in, he just had an application, and they were kind of introducing us to the bot space and how they were thinking about switching the whole business of the bots. It was really the first time I’ve been introduced to the bot space, so I started doing a lot of research and seeing that that was a good idea, because there we had 30.000 users. In the beginning of their app that has just been launched for 3 or 4 months. I think it was like the Austrian Shark Tank or something like that in the beginning, we were doing some fascinating things, and as an accelerator, you know, just feel like a usual mood to jump ships into the bot space. So as soon as I started doing some research and saw it’s kind of like just this new land of opportunity for start-ups to really take over existing platforms like Facebook where there were, you know, already billions of people using and then you could think that ok, we have this app and you can launch your app in the App Store and you can compete like with most other start-up companies your business is in the App Store and they’re paying, you know on an average 5 to 7 dollars to acquire a user. But we all have in the use, you know, very few applications in our phones. I think on average it’s like 6. And there’s also millions of other apps that are competing within the App Store. So it’s kind of a difficult game. It’s a risky game. Most are at a risk with the failure rate and at least in California alone is 90% failure rate and then to jump on and try to compete with other apps and something like that, it’s difficult. So when I saw that there’s this open opportunity in the bot space, we can leverage these platforms where a ton of users already exists, then it’s actually really cool. So we started working with Swell and not only on t...