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Title: Copywriting For Sustainability

Host: Jason Miller aka JAM

Episode Summary:

In this episode, Jason sits down with Kelcie Ottoes, a copywriter making waves in the sustainability space. Kelcie shares her journey from feeling unfulfilled in a tech job to becoming a leading voice in sustainable copywriting. She offers valuable insights into the importance of aligning professional work with personal values and the power of storytelling in marketing. The episode dives into Kelcie's unique approach to copywriting for sustainable brands, discussing her process, the significance of understanding the audience, and how to overcome common challenges in the industry.

Key Takeaways:

• Aligning Passion and Profession: Kelcie emphasizes the importance of finding fulfillment by aligning professional work with personal values.
• Power of Storytelling: Effective storytelling in marketing can drive significant change by emotionally connecting with audiences.
• Understanding the Audience: Conducting thorough audience research is crucial for crafting relevant and impactful copy.
• Transparency in Sustainability: Brands should embrace transparency and share their sustainability journeys, including setbacks, to build trust.
• High-Impact Marketing Components: Kelcie shares essential marketing components for sustainable brands such as case studies.
• Collaborative Spirit: The sustainability sector thrives on collaboration and sharing knowledge, which helps uplift all stakeholders.

Action Items:

1. Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
2. Connect with Kelcie: Follow Kelcie Ottoes on LinkedIn or visit her website at Kelcie Ottoes Copywriting for sustainable copywriting services.
3. Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at [email protected].
4. Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
5. Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.

Episode Links:

• Peaceful Media
• One Tree Planted

Guest Information:

• Website:

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• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: [email protected]
• Guest Inquiries: peacefulmedia.com/mfwm

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