Experiential Destinations - the science, stories and innovation behind the unforgettable

We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.

From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.

In episode 5 of Experiential Destinations, we speak with Ekaterina Solomeina, Creative Director and Co-Founder of the Future London Academy.

Key Takeaways:

• Ekaterina Solomeina co-founded the Future London Academy, an executive school for creatives.
• The academy started with short courses for senior creatives.
• Curiosity is essential for continuous learning in the creative field.
• Experiential learning is designed to be immersive and engaging.
• Brand storytelling plays a crucial role in educational experiences.
• Multi-sensory learning enhances retention and understanding.
• Community building is a core mission of Future London Academy.
• London's creative industry thrives on collaboration among smaller agencies.
• The unique position of London fosters global creative connections. Travel is essential for inspiration and creativity.
• Educational experiences can lead to significant personal and professional transformations.
• Learning should be purposeful and goal-oriented.
• Collaboration among creatives can lead to successful partnerships.
• Foundational business education is crucial for creatives starting their own ventures.
• The future of education is moving towards accessible and scalable models.
• Human interaction remains vital in complex learning environments.
• Designers should take on leadership roles in businesses.
• Creativity is about emotional resonance and understanding the audience.
• Young creatives should embrace their unique perspectives and not conform to industry norms.

Thank you for enjoying Experiential Destinations with us!

• You can find Future London Academy on social media: Facebook, Instagram, X (twitter), YouTube, & Podcasts
• You can find Ekaterina on social media: Facebook, LinkedIn, Instagram
• You can find Daniel Hirschmann on LinkedIn
• You can also watch the episode on YouTube!

Credits:
Video: Daniel Hirschmann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.

Thank you and have a spectacular day or night wherever and whenever you are!