OutsideVoices with Mark Bidwell

005 Dorie Clark – Unicorns, Mindsets and Guy Spier

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Dorie Clark is a marketing strategy consultant, professional speaker, and author of the books Reinventing You and Stand Out. Dorie says that since we live in a disruptive economy where careers and technologies are constantly changing, we have to look at how we market ourselves in a brand new way. Dorie shares valuable stories and insights on some of the people she has encountered who are fluid in this ever-changing work environment and also shares key tips on how you can get your points to be heard by the right people.

  • 01:30 – How did Dorie get started?
  • 03:00 – Marketing has changed drastically in the last ten years.
  • 06:20 – Disruption is everywhere.
  • 07:00 – What are some of the differences in mindsets between a legacy company and a disruptive company?
  • 10:00 – What is it about you that results in you seeing the world differently?
  • 10:35 – Dorie talks about her friend Erica and the example she gives about guacamole Doritos chips.
  • 13:10 – When you find something that is different about you, it could actually end up being a ‘weakness’ you
  • 15:00 – Dorie talks about how you can use power mapping.
  • 17:15 – How can you build a strong following around your ideas?
  • 21:00 – Since we live in a world where careers change quickly, these are all skill sets that can help you in
  • 21:35 – What kind of insights did Dorie Clark discover when she was interviewing people for her book?
  • 24:35 – You need to have systems in place so you can actively focus on one thing at a time.
  • 25:15 – What’s Dorie’s daily ritual? It’s always different for her.
  • 27:15 – There isn’t a one-size-fits-all method to productivity.
  • 33:30 – Dorie talks about the new book that she’s writing.
  • 36:50 – There are a lot more opportunities due to new technology.
  • 38:50 – What has Dorie changed her mind about recently?
  • 41:20 – What advice would Dorie give to her younger self?
  • 42:50 – Feel free to download Dorie’s free 42-page workbook on her site to help you stand out.

    • FULL SHOW NOTES: http://innovationecosystem.net/dorie-clark

     
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    OutsideVoices with Mark BidwellBy Mark Bidwell
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