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005 - Dr Michael Leeds (Part 2)- Are Stadium Naming Rights Worth All That Money?
In this interview with Dr. Michael Leeds we discuss his research on the value of stadium naming rights.
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- Dr. Michael Leeds conducted research to see if naming rights lead to company profits. 54 major league stadiums that had naming rights deals spanning baseball, football, basketball and hockey were studied with the following findings:
- Vast majority (40+) didn’t show any statistically significant increase in value
RESOURCES MENTIONED
- A stadium by any other name: the value of naming rights – Dr. Leeds Article
SPONSORS
- Terry L Frederick - Sports Analytics Consulting & Career Coaching
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By sportsanalytics
5
22 ratings
In this interview with Dr. Michael Leeds we discuss his research on the value of stadium naming rights.
SUBSCRIBE
Apple Google Spotify Stitcher iHeart TuneIn
VALUE BOMBS
- Dr. Michael Leeds conducted research to see if naming rights lead to company profits. 54 major league stadiums that had naming rights deals spanning baseball, football, basketball and hockey were studied with the following findings:
- Vast majority (40+) didn’t show any statistically significant increase in value
RESOURCES MENTIONED
- A stadium by any other name: the value of naming rights – Dr. Leeds Article
SPONSORS
- Terry L Frederick - Sports Analytics Consulting & Career Coaching