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005 - From Crunching Numbers to Crafting Play: A CPA's Leap into Kids' DTC Toys
In this episode of "Find Your Sauce," host Manny delves into the inspiring journey of Sara Feildstein, the founder and CEO of Barumba Play, a direct-to-consumer (DTC) kids' play-couch brand. Emerging amidst the COVID-19 pandemic, Sarah shares her transition from a destined career in accounting within her family's firm to embracing entrepreneurship driven by a desire for family time and a novel idea.
Key Takeaways:
- Origin Story: The idea for Barumba Play's flagship 11-piece play couch sprouted from the limitations imposed by the pandemic, combined with Sarah's observation of her children's interaction with foam blocks. This realization, coupled with a growing trend in play couches she noticed abroad, propelled her to innovate within this niche.
- Market Validation: Sarah's grassroots approach to validating her product idea involved running Facebook lead ads based on a digital drawing and physically testing the product with local families. This hands-on feedback and digital interest confirmed the market demand for her concept.
- Transition Skills: Leveraging her extensive background in accounting and exposure to diverse industries, Sarah applied her analytical skills and knowledge to navigate the e-commerce space, emphasizing the importance of understanding the numbers behind the business.
- Marketing Strategy: The discussion highlights Sarah's strategic use of social media for brand awareness, particularly focusing on the role each platform plays in funneling potential customers towards making a purchase.
- Business Model: Sarah is determined to maintain Barumba Play as a lifestyle business, prioritizing work-life balance over rapid expansion. This approach has allowed her to structure the business around her life, ensuring she doesn't miss out on family time as she did in her previous career.
- Future Vision: Looking forward, Sarah aims to continue growing Barumba Play at a pace that aligns with her lifestyle aspirations, focusing on simplicity in product offerings to maintain operational and supply chain efficiency.
Connect with Sara:
https://barumbaplay.com/
https://www.instagram.com/barumbaplay/
https://www.linkedin.com/in/sarafeldstein/
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By Manny JassalIn this episode of "Find Your Sauce," host Manny delves into the inspiring journey of Sara Feildstein, the founder and CEO of Barumba Play, a direct-to-consumer (DTC) kids' play-couch brand. Emerging amidst the COVID-19 pandemic, Sarah shares her transition from a destined career in accounting within her family's firm to embracing entrepreneurship driven by a desire for family time and a novel idea.
Key Takeaways:
- Origin Story: The idea for Barumba Play's flagship 11-piece play couch sprouted from the limitations imposed by the pandemic, combined with Sarah's observation of her children's interaction with foam blocks. This realization, coupled with a growing trend in play couches she noticed abroad, propelled her to innovate within this niche.
- Market Validation: Sarah's grassroots approach to validating her product idea involved running Facebook lead ads based on a digital drawing and physically testing the product with local families. This hands-on feedback and digital interest confirmed the market demand for her concept.
- Transition Skills: Leveraging her extensive background in accounting and exposure to diverse industries, Sarah applied her analytical skills and knowledge to navigate the e-commerce space, emphasizing the importance of understanding the numbers behind the business.
- Marketing Strategy: The discussion highlights Sarah's strategic use of social media for brand awareness, particularly focusing on the role each platform plays in funneling potential customers towards making a purchase.
- Business Model: Sarah is determined to maintain Barumba Play as a lifestyle business, prioritizing work-life balance over rapid expansion. This approach has allowed her to structure the business around her life, ensuring she doesn't miss out on family time as she did in her previous career.
- Future Vision: Looking forward, Sarah aims to continue growing Barumba Play at a pace that aligns with her lifestyle aspirations, focusing on simplicity in product offerings to maintain operational and supply chain efficiency.
Connect with Sara:
https://barumbaplay.com/
https://www.instagram.com/barumbaplay/
https://www.linkedin.com/in/sarafeldstein/