The single frame narrative of Jacqueline Fodor’s life, the cadence of certain types of work (including art production), and the rapid evolution of the role of photographers — tune in to this dynamic discussion to hear about all of this, and more!

She started her career in LA as a film wardrobe stylist before moving to the San Francisco Bay Area to produce content for infomercial visionaries. She has built production departments, along with viable content studios at agencies like Venables Bell and Partners and Duncan Channon. She was also the lead producer at Google’s Brand Studio creating content to launch the Google Store.

 

Key Takeaways

[:30] Heather introduces Jacqueline Fodor, a freelance Art Producer.

[1:24] Jacqueline talks about her nontraditional path to art production.

[6:02] Has the single hero image disappeared? Jacqueline dives into some key differences between what the clients want and what they actually ask for.

[9:04] Heather asks if Jacqueline developed skills at other jobs that transfer well to art production.

[13:32] Photography had a kind of monopoly on advertising but things have evolved massively; what is different today in agencies? Jacqueline and Heather unpack the evolution of the creative role of multidisciplinary photographers in this context, which is more and more of a DA and partner role.

[21:36] On the financial aspects entailed for photographers to offer a wider variety of services.

[24:33] Broadcast producers are beginning to call on photographers to fill some of their needs as well, but the relationships being so new, comes with their own set of challenges!

[28:50] Heather asks how a photographer or producer can get Jacqueline’s attention.

[30:24] Does Jacqueline think photographers need to be more of a brand today?

[34:07] Heather thanks Jacqueline for coming onto the podcast and invites listeners to tune in for the next episode.

 

Thanks for listening.

 

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com, visit her website for industry updates, stunning photography and video, and the artists behind the work.

 

Mentioned in this episode

Venables Bell & Partners

Shepard Fairey

 

More about your host

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

 

More about our guest

Jacqueline Fodor on the Web

Jacqueline Fodor on LinkedIn