Key Takeaways:

1. We are no longer held to the standards of our verticals, industries, or business sizes. We are all on the same scale and the bar is set by the best brands in the world.
2. Don’t sell. Help. As Jay says, “If you sell something, you make a customer today. If you help someone, you create a customer for life.”
3. Big data without understanding is useless. As Jay said, it’s not about big data or even big technology. It’s about a big understanding.

Full Shownotes: 

• https://www.emarsys.com/en/resources/blog/smart-marketing-about-help-not-hype-jay-baer

Resources and links discussed:

• Jay’s new book (pre-sale), Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth on creating a winning word-of-mouth strategy
• Jay’s firm, Convince & Convert
• Jay’s podcast, Social Pros