Recording Date: 11-13-24

In this episode of the Afterschool, Mistir Messer interviews Kathi Herrmann, the marketing director of Mount Pleasant Towne Centre and president of the Mount Pleasant Chamber of Commerce. Kathi shares her journey from a shopping center employee to a marketing leader, discussing the evolution of shopping centers, the impact of e-commerce, and the importance of community events. She emphasizes the need for unique experiences that cannot be replicated online and highlights the role of social media in modern marketing strategies. Kathi also provides insights into the offerings and events at Mount Pleasant Town Center, showcasing its vibrant community engagement. In this engaging conversation, Kathi Herrmann discusses the importance of community events, the evolving landscape of retail, and the role of local businesses in enhancing community spirit. She shares insights on creating a one-stop shopping experience, the value of chamber membership for entrepreneurs, and highlights successful local marketing campaigns. Kathi emphasizes the need for businesses to engage with their communities and the positive impact of local initiatives.

Links

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https://www.mtpleasanttownecentre.com/