The Value with Kevin Valley

005 - Kathryn Nurse - Building a Luxury Brand - Cosmetics

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Today, we talk about building a luxury brand in the cosmetics industry.


 


In this episode, I am joined by guest host Zahra Alleyne, audience member Kieran Valley-Gordon, and our featured guest - Kathryn Nurse, Creative Director and CEO of Immortelle Beauty.  Kathryn is on a mission of creating beauty products of a luxurious and international standard for Caribbean Women


 


Topics Discussed:


  • From Biologist to Cosmetic Chemist

  • From Biology to MBA in Luxury Brand Management

  • Origin of Immortelle Beauty

  • The stigma that luxury products are unlikely to be locally produced

  • The conceptualization, branding and packaging process

  • Power struggle between manufacturers and retailers

  • Importance of writing things down on paper

  • Scotiabank Vision Achiever Business Class Programme

  • How to start your own luxury brand

    •  


    Links:


    • Kathryn Nurse on Instagram

  • Immortelle Beauty's website

  • mmortelle Beauty on Instagram

  • Vote for Kathryn to win the Scotiabank Vision Achiever Award - Class of 2018

    • See more at https://caribbeanpowerlunch.com/005 

    ...more
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    The Value with Kevin ValleyBy Kevin Valley
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