Everyone loves the Bikerumor comments, but what if they could be better? What if they could better unite riders everywhere with the people behind the brands?

Well, they could. They can! And in this episode, we talk with Chad Moore of Mavic's global marketing team about how they handle comments on their posts, why they respond (and why they might choose not to), and what we can all do to encourage more brands to join the conversation. So, hit like, hit subscribe, and hit play. Then just get out and ride!

Further reading: Check out these links for some of the things we mention in the episode:

• Mavic AASQ 1

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