Peter Shankman blames most of his success on ADHD. He is best known for HARO (Help A Reporter Out) and as the founder and CEO of The Geek Factory, which is a boutique social media, marketing, and customer service strategy firm located in New York City. Peter is a successful consultant, keynote speaker, and author, and his best-selling book, Zombie Loyalists, lays this foundation: Great customer service = rabid fans.