What does the invention of windshield wipers have to do with trying to solve our DMO plan problems?

NOTHING. Actually, that's not true. I think we can all agree that windshield wipers are a great invention. The problem is that they were solving the WRONG problem. We did that at the practice when we were trying to figure out how to handle the low reimbursement DMO patients. They were clogging our schedule and reducing our revenues. So we needed a new approach and it wasn't simply increasing fees or having dedicated DMO days...

Episode Show Notes:

00:36 - The INVENTION of the windshield wiper

00:52 - The ITERATION of the windshield wiper

01:23 - What is the real issue you're trying to solve?

02:00 - Solving problems faster

02:20 - Intro to Reducing the fraction

02:50 - Why Reducing the fraction can save you time?

02:55 - Our fraction is our DMO patient problem

03:20 - Chasing the wrong problems at FlossNYC

03:44 - Intro of Dental Membership Plan

04:10 - Provides better service which is our main issue

References:

Everything That Scares Us About Autonomous Cars Is In Windshield Wipers by Mitch Turck

https://bit.ly/2JqWcU0