Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it.

Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017).

Content Strategy Interviews are hosted by Larry Swanson of Elless Media.