In this episode, Bill goes over the Seven characteristics of a good blog, blog, and podcast. which are:

1. Inspirational

2. Simplistic

3. Targeted

4. Interactive

5. Discoverable

6. Consistent

7. Sustainable

For "Simplistic" Bill came up wit the flowing one sentence:"Ron and Bill Show is a weekly podcast, a blog and a vlog that explores the way people can monetize their mind through the new world of digital media."

http://ronandbillshow.com/