Startups often believe they need to invest time and dollars in marketing, but when you press founders on what that means, you often receive blank stares and meandering non-answers. 

Our guest for this episode is Sierra Cook, marketing and brand consultant. Sierra led marketing and brand management teams at major CPG firms including Anheuser-Busch InBev, where she led the Bud Light Platinum brand platform; Implus Fitness, where she managed the TriggerPoint, Harbinger, and Perfect Fitness brands; and Big Red, where she shepherded the relaunch of the Xyience Energy Drink brand following its acquisition from UFC. We discuss in front of a live audience how to think about specific marketing activities that will have a near-term payoff for your emerging brand and how to think about marketing as you scale your business. 

 

The Barcode Podcast is presented by Titanium CPG Insurance. Titanium protects forward-thinking consumer brands with a range of commercial insurance products and risk management services designed specifically for natural and organic food and beverage companies. Learn more at titaniumcpg.com