Todays Guest:

Brian Massey is an international speaker and author of "Your Customer Creation Equation.". He is Founder of Conversion Sciences, a Turn-Key CRO Agency founded 2007.

We will have an expert discussion today covering topic like:

- Why the importance of conversion optimization is often overlooked by SaaS marketing leaders

- What are the top 3 mistakes companies are making

- Where on SaaS Websites is typically the weakest link – landing page, content, lead magnet, contact or booking page, pricing page?

- What can SaaS business do to speed up progress in CRO

- In which areas Artificial Intelligence can help